Meridian Internet Marketing for SEO, PPC and Internet Marketing

Online Advertising - Media Buying

We believe online advertising plays an important function in influencing future purchase decisions when a user is not in active search mode. Which is most of the time. That’s why we provide a set of services to create and strategically place banner display and rich media ads.

PLANNING
Our online media planning process begins with identifying our client’s campaign objectives and defining the metrics by which the campaign will be evaluated. We then develop a media strategy designed to satisfy the objectives. Generally, we do not rely on simple ad network buy. Our plans typically combine ad networks, portals, content sites and niche sites.

We’re always out to get the best placements and pricing for our clients. After negotiations, we finalize our media plan, which includes information about the site/network, its audience and placement opportunities.

BUYING, TRACKING, & OPTIMIZING
After the client approves the plan, we execute. If we are assigned the creative work, the creative team is briefed. If not, we will deliver an ad specifications spreadsheet to the client so creative development can be finalized by a third party.

We review ad performance daily and apply any necessary optimization such as shifting ad impressions, discontinuing placements or buys, and/or swapping out ad creative. We provide a weekly campaign tracking spreadsheet analysis for review.

BANNER DISPLAY/ CREATIVE
We do it all. Concepting and copywriting, design and development. We offer a complete range of banner/display ad design services from simple static tiles to animated GIF banner ads and to media-rich Flash pieces that incorporate video, audio, and interactive features.