Meridian Internet Marketing for SEO, PPC and Internet Marketing

Pay Per Click (PPC) Advertising

Meridian manages PPC programs on Google, Yahoo, MSN and other popular search engines. We plan, launch, monitor and optimize our client’s campaigns.

KEYWORD RESEARCH
Similar to a search engine optimization campaign, the foundation of a pay per click campaign is the keyword selection - the words we bid on your behalf. A successful PPC campaign begins with bidding intelligently on carefully identified keywords that have proven to generate clicks from your prospective customers. We do this in two ways.

First, we use the best available software tools to help generate lists of the relevant keywords with the greatest potential. Second, and more important, is the human touch. We place ourselves in the mind of prospective customers to get a personal sense of the keywords they might use to search. Applying a personal perspective to software generated keyword lists is the best way to find the most relevant keywords. The more relevant an ad is, the more successful a campaign will be.

COPYWRITING
Writing Pay Per Click ads is somewhat of an intricate discipline. The leading search engines have strict character and editorial limitations. Also, some ads perform better on one search engine than on others. We focus on creating compelling action-oriented copy designed to evoke a response. Because copywriting is more of an art than a science we are constantly revising and testing new headlines and body copy to improve upon our results. We always strive to keep our client’s messages fresh and on target.

CAMPAIGN MANAGEMENT
Auction management has become extremely complex. Without careful tracking and continual hands-on involvement, a paid search marketing program can easily go off track - spending inefficiently and depleting funds before the full benefits of the plan are realized. We continuously monitor campaign spending levels and make adjustments as necessary to ensure we’re staying on plan.

Our management process includes launching new keyword campaigns, bid management, scheduling and dayparting, geotargeting, revising and testing new copy, tracking and reporting expenditures. Beyond the nuts and bolts of campaign operation, we will provide ongoing insights and recommendations. We continually evaluate the overall PPC program and it’s tactics to make sure it’s on target to meet ROI goals and other objectives.