Meridian Internet Marketing for SEO, PPC and Internet Marketing

Search Engine Optimization

Meridian’s search optimization methods increase traffic by improving natural (or organic) search engine results. After performing an in-depth evaluation of a client’s site, as well as competitor sites, we begin a process designed to raise the position of our client’s website among search results. The steps include:

KEYWORD RESEARCH AND ANALYSIS
Keyword selection may be the most important part of a SEO campaign. We work our clients to find the most relevant keywords and phrases that their prospective customers are using when searching for their (and their competitor’s) products or services. Using the best available industry tools in combination with the best available industry brains, we identify the most fitting keywords for their business.

Competitor Review Our analysis includes review of our client’s main online competitors. We examine their meta tags, search engine rankings, primary and secondary keywords, and the differences between their website and our client’s. Armed with this intelligence, we’re better able to create and refine a keyword strategy that plays to our client’s strengths.

WEBSITE COPYWRITING AND CONTENT
Once we’ve identified the top keywords, the next step is to incorporate the keywords into a client’s website content. Keyword placement strategy is critical because the web page copy must appeal to both the user and to the search engine spiders.

RECOMMENDED TITLES, DESCRIPTIONS, AND KEYWORDS
We then work to optimize HTML code, Title tags, Meta tags, internal linking, image alt text and best practices page HTML structure.

Link Building – Links to client sites from outside sites are critically important to the search engines. We research and acquire quality, high-ranking, non-competitive sites to link to home page and target category pages within a client’s site.

Directory Submissions – Paid directory submissions and text links are one important sub-category of links we secure. Directories such as Yahoo, DMOZ, Business.com and others are a vital source of external links. We constantly monitor changing directory submission guidelines, requirements, suggestions and techniques that enable our clients to achieve high visibility within the directories.